Drive safer when frustration strikes.

A complete support system for driver anger. A short course builds the skills, and a one-button rage coach in your car brings those skills back the moment irritation spikes.

Irritation spikes

Press button

Clarity returns

LobeDrive works in three steps: when irritation spikes, you press a button (either Bluetooth or in-app), and a short coach message helps clarity return.
Join the private beta Start the free course (30 min)

In clinical studies, CBT-based driver training cut driver anger by 35–50%1 From the founder of LUPNUMBER®, whose safety training has reached 1 million drivers

Anger management for drivers

Designed for one thing: helping you drive safer.

You're stuck in traffic. Someone cuts you off. Your heart races. Your jaw clenches. The anger comes fast, and suddenly you're not the calm driver you want to be.

Road rage is dangerous, not just frustrating: it affects your judgment, your reactions, and your safety. And in that moment, when you need help most, there's nothing to turn to.

LobeDrive is built for exactly that moment.

Your brain on road rage.

Brain during road rage
Calm brain

When anger hits, your amygdala (your brain's alarm system) takes over. It's fast, reactive, and emotional.

Your frontal lobe, the part responsible for rational thinking and self-control, gets pushed aside.

LobeDrive reactivates your frontal lobe with a quick acknowledgment and a moment to reset, so you regain control.

That's the difference between escalation and control.

"LobeDrive" = Lobe + Drive. Use your frontal lobe. Drive smarter.

The system

One system, two parts.

LobeDrive Learn teaches you the skills at home, in a calm setting. The LobeDrive app puts those skills to work in traffic.

Diagram: a house with three course modules on the left, a car with the coach on the right, and a dotted path between them showing the skills riding along. Learn: at home the skills ride along The coach: in the car

LobeDrive Learn

Builds your understanding

  • The science of affect regulation in driving
  • How to recognize early warning signs
  • The 4-step LobeDrive intervention model
  • Practical cognitive reframing techniques

LobeDrive App

Applies it on the road

  • Real-time interventions when irritation spikes
  • Memory triggers reinforcing what you've learned
  • Practice in actual driving scenarios
  • Build new emotional regulation habits

The first part is open now: ten short modules on why anger takes over in traffic and what gets your clarity back. About 30 minutes in total.

Start the course

How the app works, and why.

Press button

1. Press the button

When frustration rises, activate support with one tap, or use your Bluetooth button. Set up your button

Listen and regulate

2. Listen & regulate

A short, grounded message helps you pause, get perspective, and take back control.

Drive safer

3. Drive safer

You choose clarity over irritation, stay in control, and make better decisions.

Built on science

Built on science
  • Evidence-based psychology (CBT, affect regulation, just-in-time interventions)
  • Hands-free operation for zero distraction
  • Designed specifically for driving

Built on methods proven to reduce anger.

Research shows that targeted psychology interventions can reduce driver anger by 35–50%.1 That means fewer impulsive decisions, better focus, and safer driving.

Diagram: the alarm spikes almost instantly after the event, then fades. Judgment starts later and rises slowly. In the gap between them, a marker shows where the rage coach lands. the gap the event seconds later The alarm Judgment the rage coach lands here
The alarm is fast. Judgment is slower. The rage coach speaks in the gap between them, before the horn or the chase, while the choice is still open.

What powers LobeDrive:

Cognitive Behavioural Therapy (CBT): challenge anger-fueling thoughts in real time.

Cognitive Regulation: pause before reacting and regain emotional control.

Just-in-Time Support: delivered exactly when it matters most.

LobeDrive brings you:

Clarity within seconds when irritation spikes

Sharper focus when distractions arise

Safer choices when emotions run high

Lasting skills that improve with each drive

The result: fewer flare-ups, safer driving for you and everyone around

Diagram: two rows of dots, each dot one drive. In the first drives, five of fourteen are marked as flare-ups. With practice, one of fourteen. A legend explains: an open dot is an ordinary drive, a filled dot a flare-up. first drives with practice an ordinary drive a flare-up
Each dot is one drive. With practice the flare-ups get rarer, and the ones that remain don't undo the training.

Based on proven methods from cognitive behavioral therapy, affect regulation research, and driver psychology studies. References1

From Industrial Safety to Driver Psychology

Hi, I'm Jakob.

I built my first safety innovation for one of the most dangerous jobs: hazardous loading operations for truck drivers.

LUPNUMBER® safety training has reached over 1 million drivers across Europe and helped companies reduce safety incidents.

When I learned about the psychology of road rage and the lack of real-time tools to help drivers, I knew I could build something meaningful again.

Jakob Sørensen, Founder of LobeDrive
LinkedIn Connect on LinkedIn

LobeDrive is my next mission: bringing evidence-based safety tools to everyday drivers facing one of the most common sources of stress and danger: traffic.

Be among the first to drive with clarity.

LobeDrive is in private beta. Join now for early access and a say in what we build.

Frequently Asked Questions

Yes. LobeDrive is designed with safety as the top priority. All interactions are hands-free or require a single tap on a large button. Audio messages are brief and do not require visual attention.

Not for the in-car app: all coach messages are stored locally on your device, so it works anywhere. The Learn course runs in your browser and needs a connection.

LobeDrive will launch first on iOS. Android support is planned for later.

No. LobeDrive is a supportive tool based on therapeutic techniques, but it's not a substitute for professional mental health treatment.

Pricing will be announced closer to launch. Early waitlist members will receive special offers.